As a high-achieving woman, who has become a Master Strategist/Solutionist and Organization/Productivity Specialist, I have found that each of these seven tips have helped me to build a successful company and allowed me to help other high-achieved women focus on Growth, Success and Acceleration in their career and business.
Here are the tips that Oprah shared:
- Give back to your fans. Like any great brand, Oprah has made her fans feel valued. A good lesson for business owners is to give an unexpected surprise for your customers. It will go a long ways in gaining customer loyalty.
- Take risks and get attention. Oprah invited a group of neo-Nazis from California to Chicago to appear on her show. Although she later said she regretted the controversial decision, the move vaunted her into the national spotlight and showed her viewers that she was not afraid to take risks.
What risks have you taken lately to get attention for your company? If the answer is none, isn’t it time to take a risk?
- Explore new verticals. She started her career hosting Chicago’s low-rated half-hour morning talk show.
Since then, Oprah has scaled her business into new media verticals including her eponymous TV show, The Oprah Magazine, the OWN television network as well as apps for both her magazine and TV show.
Now what have you done to expand into new media verticals in the past year? If you haven’t why not?
- Reveal your personal story. Some companies put up a shield to hide the entrepreneur from the brand: not Oprah.
Not every entrepreneur needs to share their entire life story, the message is clear: transparency between you and your business offers a sense of trust to your customers.
- Get celebrities on your side. Besides the Oscars, few events have generated the number of celebrity appearances than Oprah’s surprise farewell. Part of Oprah’s ability to generate support from celebrities has been her tell-it-like-it-is style of interviewing on her show.
Maria Shriver told Oprah during the farewell episode. “You have given me love, support, wisdom and, most of all, the truth.’
Now why don’t you look for ways to collaborate or partner with key influencers and celebrities.
- Become an influencer. Time magazine talked with Craig Garthwaite, a professor at Northwestern University’s Kellogg School of Management.
He said the novel Anna Karenina sold 11,648 units in the 12 weeks before its inclusion in Oprah’s Book Club, Then in the 12 weeks following inclusion in the book club, Anna Karenina sold 643,122 units – a staggering increase of 5,421 percent.
I have found that when launching something new – it is important to solicit the help of JV partners – my partners helped my book become an Amazon Best Seller.
- Know when to quit. After 25 years, Oprah finally decided it was time to call it quits so she could focus on her television network, OWN.
The message is clear enough for entrepreneurs: don’t be afraid to end on a high note.
When my time comes, like Oprah, I will end on a high note! Oprah never gave up on any of her dreams! I have learned not to give up on my big vision and ideas as well. What about you?
As a high-achieving woman, isn’t it time for you to make a ‘radical decision’ to follow these tips shared by Oprah?
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For career and businesswomen it’s always about – ‘Results. Uniqueness. Differentiation.’ I call this your ‘RUD’.
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