Are You Elevating Your Career Brand Based on Your Definition of Success?

In my Amazon Best Seller, Fit, Fine & Fabulous in Career, Business & Life, I stated that you must create your own definition of success and Are_You_Elevating_Your_Career_Brand_Based_on_Your_Definition_of_Successthen walk with purpose in every area of life.

Success is doing what you love. It is discovering how to have a better career, a better business, a better life, and how to be a better you. In fact, Philosopher Dan Dennett once said that success is discovering the secret of happiness and then dedicating your life to it.

There are many good-hearted, well-meaning people who will try to define you and what your definition of success should be as you elevate your career brand.  They are basing their definition on their frame of reference and their experiences not yours.

When these individuals try to impose their [Continue reading…]

Boosting Your Employer’s Brand While Enhancing Your Own Personal Brand

Most of today’s employers are blogging – because it is one of the best ways to rapidly communicate the employer’s brand and core values.

Many employees are also using their employer’s blog post on their personal career websites.Boosting_Your_Employer’s_Brand_While_Enhancing_Your_Own_Personal_Brand_

Other employees find benefit by blogging for themselves and their organization.  It’s a great way to promote your personal and your employer’s brand at the same time.

Blogging provides another way to humanize your company, particularly if it is done authentically and if the content you are sharing is of valuable.

Blogging will also help your company appear higher in search engine rankings – which helps to promote your employer’s’ brand and drive traffic to your website at the same time, where you can tell your story and promote your personal brand.

Sixty-five percent of today’s companies that blog don’t update their blog on a monthly basis.  If you plan to blog to promote your company and your personal brand, you must blog at least once a week.  This will help to differentiate [Continue reading…]

It’s Your Time – Get Your Career Brand on Track – Part 3

Its_Your_Time_–_Get_Your_Career_Brand_on_Track_–_Part_3

In part 1 of It’s Your Time – Get Your Career Brand on Track, I identified what you needed in order to build a strong career brand.  Remember your brand statement should be easily communicated and understandable. In part 2 of It’s Your Time – Get Your Career Brand on Track, I indicated that the […]

[Continue reading…]

It’s Your Time – Get Your Career Brand on Track – Part 2

Its_Your_Time_–_Get_Your_Career_Brand_on_Track_–_Part_2

In part 1 of It’s Your Time – Get Your Career Brand on Track, I identified what you needed in order build a strong career brand.  Remember your brand statement should be easily communicated and understood. The most important thing that any brand statement should do is to separate you from other job seekers, or […]

[Continue reading…]