1. Productize. Remember, your time and your knowledge are the most valuable things you can sell. You need to make the most of your expertise and your brand.
Maximize your profit by polishing and packaging your brilliance.
2. Promote. Utilize every marketing tool possible to let your niche know that you exist.
You can utilize your website, blog, newsletters, teleseminars, blog talk radio, webinars, article marketing, pay per click advertising, joint ventures, forums, podcasting’s and videos.
Don’t forget the offline techniques of public speaking, press releases, conferences, direct mail and networking events. [Continue reading…]